Why Cubans are so ready for Americanisación 2.0

Life was so miserable in americanised Cuba that the starting point of the Cuban revolution was not just ideological: it was mostly nationalist, and aimed at getting rid of the North American occupation and all its negative consequences.

What did Cubans dislike about the North American occupation? Oh, all of it. The exploitation of the whole country to enrich just a few fat asses. The corruption that went along with it. The lack of possibilities of development for the Cuban people. The fact that rich U.S. citizens were using Cuba as a playground for short but wild debauchery breaks.

Americanisation was worth fighting against.  It was worth all these years of deprivation preceding and following the revolution. Worth these violent fights and casualties. Worth these long decades of poverty imposed by Uncle Sam by means of an utterly unfair blockade.

But whilst the world is now wondering what will happen with Castro dead and Trump in charge, there are very obvious signs that the poor Cuban people are more than ready to be colonised again.

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I’ve seen many people wear US flag coloured clothes across all Cuba during my visit in August 2015.

Don’t imagine that it hasn’t started already anyway. Western goods circulate a lot in Cuba: clothes of course, as Fidel’s well-known Adidas outfits, but much more than that, smuggled more or less openly from family established overseas or other non government sponsored channels. For example I found remarkable that many teenagers had smartphones from a much more recent model than mine.

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I was wondering how a tent from the French make Quechua ended up on a beach in remote Eastern Cuba…

The inhabitants of the cities are all gathering on public squares where public WiFi has been installed; and whilst access is granted against a fee and by using a unique code, so the government knows what you are doing on the Internet, this is very unlikely to prevent the flow of ideas from the rest of the world to permeate into the Cuban society.

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At all times of the day, Cubans gather on the public squares to connect to the WiFi using electronic devices that can’t be purchased in Cuba.

What surprised me most, when I visited Cuba in August 2015 and had good discussions with the local population at several occasions, was that people felt really ready for a greater openness of their country.

There is this widespread belief in Cuban society that the blockade should be blamed for the immense majority of the difficulties Cuba is facing today – this is what propaganda says and I think Cubans are probably right to believe it is true. And what’s most: friendly talks with Obama meant that the end of the blockade, and of the problems, was probably nearby.

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This poster found on the side of the road in Cuba depicts the blockade as the worse genocide of history. Notice the hangman’s knot shape for the letter O!

I visited Cuba in August 2015, before the country was opened to visits from U.S.A. citizens again; and the main form of worries I heard locally were related to the crowds management rather than ideological: how were we going to be able to host masses of additional tourists when the country was already hardly able to put up with the large current number of visitors?

But I also heard some locals who feared that the country would be pulled back to its pre-revolution situation of dependence and almost slavery to its Northern neighbour.

Alas, we live in a post-democratic society where owning an iPhone that can connect to the Internet is much more important than the right to vote for an idiot unlikely to do a good job anyway, so I doubt Cubans will massively fight against Americanisation 2.0 in the coming years.

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I came across this graffiti on a Cuban street. Cuba doesn’t need help?

How well off Cuba will be in this new era of economic colonisation will depend on how the U.S.A. will treat them; and with such leadership as Trump, there is a lot to fear. But history has shown it: every time the U.S.A. treat a country like shit, it ends up bouncing back against them. Can’t wait to see Revolución 2.0 in the years 2040….