The Friday photo – Overdose of Serbian beer at Guča festival

To finish every week travel-inspired, I tell you every Friday about one of the photos of my blog’s header.

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This week is Guča festival in Serbia, and for the first time in many, many years, I am not going to be there.

Jelen Pivo (jelen means deer and pivo means beer) is positioning as main sponsor of the event and literally overwhelms the street of the Guča little village during these few days with the yellow colour of its packaging and of its liquid.

The main competitor is blue and called Lav, which means lion.

How many litres of beer do you think can be drunk in 3 days time? Too many probably!

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