Reframing a narrative: I’m Siberian, an example of Nation Branding

What comes to your mind when I say Siberia?

Im siberian featured image

In a post on my professional blog, I tell about the brand I’m Siberian, a new initiative born in Siberia to improve the region’s image in the world. A link to the article is here:

Reframing a narrative: I’m Siberian, an example of Nation Branding

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